I’ve read some interesting facts about the future of trade shows, specifically regarding the legacy generation of attendees versus the...

The July 2023 EXHIBITOR Magazine offered a great feature on trade show booth space selection, with insights from experts in different...

In a recent HBR article entitled “Research: Being Funny Can Pay Off More for Women Than Men,” the authors explore the notion that being...

The event industry is ripe for disruption, and ChatGPT has the potential to revolutionize planning, execution, and engagement for event...

Event engagement is key to the success of any event. These strategies can help you create memorable experiences and keep attendees coming...

We are enjoying in-person events again, but we are finding that much of the technology the event industry was forced to adapt during the...

The 2022 Material Handling & Labor Rate Survey conducted by The Exhibitor Advocate has been released. This is an important report for the...

Gone are the days of just throwing together an event and hoping that the people who show up will be a good match for your exhibitors. Not...

Many show management companies are offering one-on-one meetings as an added benefit for exhibitors. This presents an extraordinary...

One of the biggest challenges facing exhibitors as live events are resumed are logistics delays. Lost freight, shipping delays, dislodged...

There are many factors that go into coordinating a successful event but persuading the right people to bring their products and services...

Hybrid trade shows may become the trade shows of the future since the technology for delivering a top-notch experience, regardless of...

Exhibit companies are struggling. Some are reassessing their businesses, since being affected by the pandemic, to determine best how to...

Maintaining a social media presence as a means of connecting with event attendees is one of the most effective ways to increase...

Future of events - man holding a tablet with people standing on it and a networking vibe

As we begin to see a resumption of air travel and a reawakening of the event industry, I’m keeping my eye on the hotel industry. The...

All over the United States and throughout Europe, planes are taking off and landing without passengers. They are doing this because it’s...

The economy is recovering, and people are starting to come out of hiding. Offices are reopening, live events are being scheduled, and...

As if the trade show industry has not faced its fair share of challenges over the past 18 months, a new challenge has arisen that may...

How do you, as an exhibitor, evaluate virtual events? How do you determine the value you’ll get from participating? At the end of the...