My goal has always been to contribute to the overall value of the trade show industry by sharing my insights and expertise. We now have...

Do trade shows still matter? Are they worth the investment? I think the answer to that is a resounding yes, but only with a clear...

Trade shows provide invaluable opportunities for businesses to showcase their products, network with industry professionals, and attract...

How do you, as an exhibitor, evaluate virtual events? How do you determine the value you’ll get from participating? At the end of the...